Young business owners are facing challenges to have a flourishing enterprise but the task to impose themselves have been too hard due to effect of the economy and constant threat to business growth. Young business owners are seeking for identity through their businesses, and they want to sit around the table determine the market, control stocks and provide service to the people. Gen Z quest for financial status is a big push for them, despite global uncertainty as it relates to economy and standard of living, they want to start something new, the quest to change the status quo and bring new working atmosphere to match the ever changing the workplace.
Slow market reactions and elimination by established companies, young business owners experience this kind of challenges seeking for identity through their business ventures. It is hard to build through that, coming with improvements and innovations, with new tactics to impose yourself in the circle. Lack of required capital to match the ideas, it is very tight case to get the targeted customers while already having established companies to keep young business owners out of reach, while exercising dominance over the market, it is a big strategic movement to seek identity through your business ideas and innovations.
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Graduates coming into the market with less hope that they have envisaged create that vacuum as regards to fulfillment of purpose. They are excited to explore the labour market, and give out something new as opposed to what has been the tradition, they are bringing values, moral and ethics into the workforce. Gen Z who are new face of ultra-modern life, may began to advocate for important aspect of live as it relates to improvement of standard of living and economy; with reference to climate change, war, terrorism, human rights and displaced persons globally, all these are key indicators to improve the market and also improve the standard of living in search of identity.
Don’t run out of steam it is long fight to establish yourself, to have a place at the top you need consistency and hard work to inspire yourself to the top. Young business owners need to be detail oriented in analyzing the market, to have your voice heard you need to hit the ground running from the very first day, you need to have a clear education of what you’re embarking not to stuck in the middle, think critically about any issue don’t rush it, you have to give yourself the chance to listen to other colleagues who are experienced in the field, with that you have your voice heard globally through that you seek your identity.
